RBNIAN CULTURE | Reyes Barbecue

RBNIAN CULTURE

Vision, Mission, Values

Preamble

With over a hundred years of culinary heritage from great-grandmother and grandmother who were regarded in their time as excellent cooks, Frank Reyes continues the momentum of his family culinary legacy, creating various food concepts and food products anchored on popular Manila comfort food, evolving these over time.

Vision

We will be leaders in creating and profitably managing exciting food concepts that have the best of popular Manila food culture at its core.

We will be known for simplicity, heritage and innovation.

We will leave a long-lasting legacy of respected brands that customers will enjoy from one generation to another.

We will help shape the future of the Philippines by becoming a training ground for globally-oriented, competent Filipino food service professionals. We will accomplish this through providing training, as well as opportunities for education, employment and entrepreneurship.

Mission

The Frank Reyes Group of Companies exists to propagate the enjoyment of popular Manila comfort food in modern settings.

The Frank Reyes Group of Companies exists to provide education, employment and
entrepreneurial opportunities for individuals who share the Founder’s personal values.

COMPANY VALUES

Frank Reyes is a Manila boy, an engineer, a foodie, a self-taught chef, a wide reader, a market pulser, a keen observer of Manila food trends, an enthusiast for global cuisines, a believer in classic culinary techniques. Frank Reyes values simplicity with quality, practicality, discipline, rigor, thoroughness, innovation, being down-to-earth, putting great attention to details, and having the personal touch in everything.

The ten (10) company values are derived from the Founder Frank Reyes’ personal values.

Simplicity

Keep it simple, so we can focus.

Quality

Understand and follow company food, hygiene, service and all other performance standards at all times. No shortchanging.

Practicality

Always think of the most cost efficient ways to do things, achieve results, or use resources. Don’t waste time, effort and money.

Discipline

Understand and follow company policies with respect to job performance and corporate behavior.
Understand, focus on, and accomplish the requirements of your key result areas. No excuses.

Rigor

Always analyze, evaluate, and assess the results, timeliness, quality and impact of the activities you do vs the cost in terms of money.
Understand the numbers and what drives these numbers, so you can make good decisions. Face reality squarely.

Thoroughness

Follow all procedures and standards to the letter. Never make shortcuts. Never have the “puwede na” attitude.

Innovation

Share your ideas. Try new ways of doing things. Encourage new ideas. Continuously learn.

Down To Earth

Listen to feedback. Be open. Be professional. Always smile. Be service oriented.

Attention to Detail

Don’t take anything , however, small, for granted. Doing all details well will make us successful and will ensure customer loyalty.

Personal Touch

We have a signature way of doing things, and we want to do it well, and with passion.

BOOKS TO LIVE BY

BOOKS TO LIVE BY
The RBnian culture is based on the principles of these 5 books which are required reading for every RBnian leader.

Good to Great by Jim Collins

“Good Is the Enemy of Great.”

Setting the table by Daniel Meyer

“Constant, gentle pressure is my preferred technique for leadership, guidance, and coaching.”

Man’s Search for Meaning by Viktor Frankl

“Our greatest freedom is the freedom to choose our attitude.”

Rubies in the Orchard by Lynda Resnick

“Any entrepreneur worth their salt knows that their brand is worthless if it doesn’t somehow contribute to society or the overall good of the planet.”

RBNIAN UNIVERSITY

RBNIAN UNIVERSITY

Many companies like to say that “We are a family.” What they mean is that “our organization treats each one like he or she is part of one big happy family.” This is a good practice and has worked in many organizations. But we in Reyes Barbecue think of our organization in another way.

Here at Reyes Barbecue we say : “We are a University.

More Images

Why University and not Family?

Many companies like to say that “We are a family.” What they mean is that “our organization treats each one like he or she is part of one big happy family.” This is a good practice and has worked in many organizations. But we in Reyes Barbecue think of our organization in another way.

Here at Reyes Barbecue we say : “We are a University.”

There is nothing wrong with referring to one’s organization as a family. But we prefer to think of ourselves as a “University” for the following reasons :

A family stands for unconditional love. We think that the concept of unconditional love is beautiful, but not suited to the culture needed to manage performance and accountability in a large and growing organization.
A family’s leadership is based on seniority in age. We believe that functional leadership should be based not on age or tenure, but on competence, attitude, performance and results

The concept of a university has characteristics which align very well with our desired
Reyes Barbecue culture :

The love of not only learning, but of continuous learning.
The idea that one can “pass” or “fail,” and therefore, one must make the effort to learn and study to pass, because failure means one must leave the university.
The idea that one can excel and be recognized for it – much like when one“graduates with honors.” Effort and results will be recognized with promotion
The disciplines of reading, researching, critically thinking, analyzing – are of prime importance in a learning environment. They are also of prime importance in a competitive business environment.

Welcome to the RB University !

ARTICLES TO READ