Reyes Barbecue was founded in 2002 by Mr Francisco “Frank” Reyes whose family culinary roots span more than 140 years.
In 2002, Frank registered his brand name “Reyes Barbecue” at the trademarks office, and from that time on, Frank and his small team joined bazaar after bazaar, with Frank personally manning the bazaar kiosks the whole day, promoting his new brand name and new barbecue formulation. Response was encouraging, so he made the decision to retain his store locations and rename his stores to Reyes Barbecue.
Reyes Barbecue was then launched in 2003 at the SM North Edsa Foodcourt and in 2004 in the Shangri La Mall Foodcourt.
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